Free worksheet for business owners

5-Minute Homepage Check

Five questions. One useful change. Open your homepage on your phone and look at it through a new visitor’s eyes.

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Can a visitor tell what you do and who you help?

Read the first screen. Could a new visitor name your service and recognise whether it fits their situation?

A useful fix: Name the service and customer situation in familiar words.

What is clear, and what do they still have to guess?

Is there a useful reason to choose you?

Look beyond “professional”, “quality” and “reliable”. Explain a real difference your customer values and you can deliver.

A useful fix: Describe a relevant specialism, defined process or clear handover. Support the promise.

Our useful difference, and how we support it:

Is there something credible to check?

Look for relevant work, real reviews or an example of your approach. Use genuine approved evidence.

A useful fix: Label fictional examples clearly. A demonstration is different from a client result.

Evidence we can accurately show:

Is the next step clear?

Can a visitor tell how to ask a question, request a quote or book? Is it clear what happens after the click?

A useful fix: Give the main action a clear label and briefly explain what happens next.

Main next step, and what happens afterwards:

Does that step work on a phone?

Check readable text, usable controls and the contact destination. Avoid sending test enquiries to someone else’s business.

A useful fix: Repair a broken or confusing step before adding more elements.

What worked, and what needs checking:

Choose one change

What deserves attention first?

The most useful thing to improve now:Who. What. When.
Who will do what by when?

This is a practical self-check, not a validated score or a promise of more enquiries. After the change, look at visitor and enquiry evidence before deciding what to do next.

Beyond the homepage

Want to look at the wider journey?

This worksheet checks one page. The free Lead Journey Quiz looks across six parts of your lead journey. A Free Lead Journey Map Call gives you a place to discuss what to examine next.

Take the wider Lead Journey Quiz →Book a Free Lead Journey Map Call →